LEDinside, a green energy business unit of TrendForce, a global market research organization, said that with the decline in LED prices and the year-on-year increase in LED light efficiency, the acquisition cost recovery cycle has been significantly shortened, driving global commercial and public sector replacement lamps to a greater willingness to officially launch. Global LED light source replacement tide, among which alternative light source products such as bulbs and lamps are the most popular in the market. LEDinside estimates that compared with 2013, the global LED bulb demand will increase by 86 in 2014, while the LED lamp demand growth rate will reach 89.
LED inside analyst Wang Ting pointed out that due to the rapid decline in the price of LED lighting products, coupled with the stimulation of market demand, each manufacturer continues to introduce a variety of LED lighting products in order to be close to the price of traditional lighting products. Taking LED bulbs as an example, compared with 2012, the price of LED bulbs has slowed down significantly this year, and the price difference between different brands is gradually narrowing. The positive price strategy of the first-tier manufacturers is expected to bring about a considerable boost to the development of the LED lighting market, and the demand driven by price spurs will be further fermented in 2014.
In addition to the manufacturer's pricing strategy, the benchmarking and subsidy policies of various regional markets are of great help to improve the penetration rate of LED lighting. For example, there are still some regions in North America that continue to implement the EnergyStar subsidy program, and the price of subsidized lamps is more acceptable to consumers. In addition, the implementation of the incandescent lamp ban policy in various countries has also played a major role in promoting the development of the LED lighting market.
In terms of access, the regionalization characteristics of the illumination are quite obvious. Therefore, the regulations of different countries are different from the habits of consumers, and indirectly affect the appearance of the sales channel. After LED lighting began to flourish, more and more LED manufacturers began to enter the lighting market to compete with traditional players. Whether it is competing for dealers or directly into large-scale retail stores, channel management is increasingly valued by manufacturers.
Therefore, in the fast-developing LED lighting market, lighting manufacturers have integrated resources and competitiveness by acquiring channels and technologies. At present, most of the lighting manufacturers are equipped with various wireless transmission technologies and overall intelligent control technology, and even green building solutions with various renewable energy sources, so the business opportunities in the future are quite large. In addition, the promotion of brand image makes it easier for lighting manufacturers to have a premium space, and can also get rid of the dilemma of continuous price competition.
LEDinside analyst Wang Ting believes that reducing product prices, actively seeking bidding subsidies, vigorously building channels, acquiring channels and technologies to enhance competitiveness, promoting smart lighting, and enhancing brand impressions, or the main manufacturers of lighting manufacturers from 2013 to 2014 Development Strategy.
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