LED road lighting is the most mature and most invasive market segment in China's LED lighting market. With the advancement of new municipal engineering projects, LED street lights have become the absolute protagonist of China's road lighting market.
According to the statistics of the National Semiconductor Lighting Engineering R&D and Industry Alliance Research and Development Department, in 2012, China's LED street lamps used about 5 million baht, an increase of 44.09 over the previous year, accounting for 14.27, the overall street lamp penetration rate. It has reached more than 15 and has become the most representative lamp for the promotion and application of LED lighting in China.
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Today, as one of the first application markets in China's LED lighting field, LED street lights are driving from the demonstration application to the threshold of large-scale applications under the dual driving of technology improvement and cost reduction. However, has the mature LED street light product been able to cross this threshold and enter the optimal introduction period for large-scale applications? To this end, how will enterprises, street lighting management agencies, industry experts and users look at it?
LED street lights into the fast track of development?
With the continuous maturity of technology, the energy-saving effect of LED street lamps has become increasingly prominent. In particular, the intelligent control characteristics of LEDs not only strengthen the advantages of LED street light products, but also greatly enhance the space for energy saving of road lighting systems. Therefore, in the context of current energy conservation and emission reduction, local governments have widely promoted LED street lighting products.
Last year, LED street lights ushered in the opportunity of rapid development. According to relevant statistics, the government procurement volume of LED lighting products reached 526 million yuan in 2013, an increase of nearly 100. The total procurement volume of LED street lamps reached 290 million yuan. LED street lights are hitting the traditional street lamp market with rapid momentum.
A few years ago, in the case that LED street lamp technology was not yet mature and the products were still unstable, some cities blindly launched LED street lights, which caused huge losses and wastes, and also violated the purpose of the relevant national ministries and commissions to introduce relevant policies for pilot applications. With the original intention. Xiong Zhiqiang, senior member of the China Lighting Society and former director of the Xuzhou Lighting Management Office, pointed out that the LED streetlight market has been opened earlier. For this reason, the promotion and use of LED street lamps should be more realistic and objective and rational. Less quick success, quick boasting.
Indeed, for LED streetlights, rational promotion is more important than blindly launching. If blind promotion will only increase the bad influence on the LED street lamp itself, it will make it more difficult to promote in the future.
Wang Xiaoming, a senior engineer at the Shanghai Street Lamp Management Center, said that blind promotion will only cause unnecessary waste and loss of confidence in the use of street lamps. As one of the cities with the largest road lighting and mature urban management, Shanghai is to ensure the safety of urban road lighting. Stable operation and guaranteed promotion efficiency have always adopted relatively stable measures in the application practice of LED road lighting. I think this method is worthy of reference in many cities to reduce unreasonable waste.
The maturity of any new technology and new product needs to go through a process. Only when the factors such as technology and awareness are continuously improved and reach a certain level, can scale application be carried out.
According to Chen Bin, general manager of Guangzhou Zhonglong Transportation Technology Co., Ltd., the development of LED street lamps in the past few years has gone through three stages: the first is the exploration phase (2008-2009); the second is the experimental phase (2019- 2011); the third is the stable development phase (since 2012). Although some places are still in the experimental stage, with the improvement of LED street lamp technology, quality, performance and price, LED street lamps have been more and more recognized by the market in the past two years, and they have gradually entered a stage of stable development, and the market will continue to enlarge. And steady growth, laying the foundation for future scale applications.
It is certain that with the acceleration of China's urbanization process, new roads will increase substantially, and the demand for street lamps will be even greater in the future.
CSAResearch predicts that LED street lights will maintain a compound annual growth rate of around 50 before 2015, and by 2015, the overall penetration rate of LED lamps in road lighting (mainly street lights and tunnel lights) will reach 46, in the next two years. More than 30 million LED street lights and tunnel lights will be added. These positive expectations have brought greater development potential to LED street lights that are about to enter the threshold of scale application.
LED street lights are suitable for large-scale applications?
Industry experts and business leaders have expressed enough confidence in whether LED street lights have reached the optimal introduction period for large-scale applications.
In fact, the promotion and application of LED street lamps in previous years was not satisfactory. Especially in the demonstration project, many enterprises blindly entered in order to seize the opportunity of development and blindly enter the situation without understanding the characteristics of LED road lighting. For a time, simulations and counterfeits have flooded into the market, causing serious light attenuation or even dead lights, frequent power failures, glare and zebra effects, and insufficient brightness and maintenance in special environments. A series of shortcomings such as high price, the impact of these unhealthy problems even directly led to the use of owners' doubts and resistance, so that the promotion of LED street lights was once severely blocked.
Liu Zhanqing, deputy general manager of Xi'an Heavy Equipment Yinan Optoelectronics Technology Co., Ltd. said that in recent years, the popularization of LED street lamps has become a trend. LED light efficiency and safety are constantly improving, heat dissipation, cost and other issues are significantly improved, and some intelligent The emergence of products has made LED street lights more and more popular with project owners and users.
Chen Bin also said that this issue does not need to be further suspected. From the development of LED technology and the application situation in recent years, the comprehensive quality, cost performance and functionality of LED street lamps have been able to meet the lighting requirements of street lamps. Can replace the conditions of traditional street lamp products.
The scale application of LED street lamps is no doubt. The demonstration effects of LED street lamps have been obvious in recent years, and they already have the basic conditions for large-scale applications. Based on the sales situation of our company in recent years, it is expected that the street lamp promotion speed will be faster and faster, and the domestic LED street lamp market can still achieve a doubling annual growth rate for at least three years. Chen Optim, president of China Energy Saving Crystal and Lighting Co., Ltd., said.
But even with confidence, they also showed various concerns.
Xiong Zhiqiang said that in the long run, LED street lights are indeed the future development trend, but there are still some thresholds that need to be crossed. For the street lamp management department, the price and quality of urban road lighting facilities are very important factors. At the same time, it is necessary to consider the requirements of relevant standards and regulations, the trend of product innovation and development, and the actual development of local economy. The solution for lighting products. At present, some practical problems such as the uneven quality of LED street lamp products and large price differences have become the roadblock for us to choose LED street lamps, which makes the street lamp management department a headache.
As a corporate executive with LED street lights as the main business, Chen also pointed out some of the current confusions. The biggest problem now is disorderly competition. The products are mixed, and the pros and cons are standing on the same level. Under the price war, there are no advantages for some excellent enterprises that should have advantages. In addition, there is no uniform standard, resulting in non-standard products that have a huge adverse impact on the entire LED streetlight market. If these problems are not solved, the road to large-scale application of LED street lamps will be very difficult.
What are the factors affecting the application of LED street lights?
What are the conditions for LED streetlights to open up the scale application market? What adjustments and improvements are needed in the entire industry from the aspects of technology research and development, product quality, cost advantages, deepening application requirements, and exploring innovative business models? The above industry insiders have given the following suggestions:
First, strengthen the research and development of relevant standards. The standard problem has always been the highest voice in the industry. Due to the lack of standards and the lack of inspection and supervision, there are certain problems in the circulation chain of the whole product. This is especially true for LED street lamps. It does not solve the standardization problem, which will inevitably lead to a large number of non-standards. The existence of products makes the quality of the products unguaranteed. At the same time, due to the lack of some standards, the replacement of LED street lamps has brought great difficulties and become the biggest obstacle to scale application. Chen Ru is said.
The standard is an important basis for evaluating the level of product safety, quality, performance, etc. It is also a passport with market access, which is of great significance for market monitoring and standard development, especially for products with relatively mature LED street lights. Therefore, in order to achieve large-scale application of LED street lamps, there must be a unified standard, otherwise it will greatly damage user confidence and hinder the process of scale application.
Xiao Zhiyong, deputy director of sales of LED Marketing Department of BYD Co., Ltd. also said that there are many factors involved in the standard. I hope that relevant national departments will take the lead in formulating some basic standards, such as specification interface standards and modular standards, etc. You can find related accessories for direct replacement, enhance the maintainability and maintainability, and reduce the waste of social resources.
Second, increase technical research and development efforts to improve product comprehensive cost performance. Lack of independent innovation, new products that do not adapt to market development are difficult to stand on the market, especially for LED street lights. The cost advantages, maintainability, operability, service life and varied appearance of LED street lamp products need to be improved while continuously improving technological innovation. Therefore, the technology development capability and independent innovation level are improved. Scaled applications have a vital role to play.
From the perspective of demand for street lighting management departments, Xiong Zhiqiang believes that the problem of lamp life should be solved as soon as possible. He said that lighting performance, ease of installation, product life and other performance are closely related to the product itself.
The lighting effect is related to the quality parameters and the scope and location of the product, and the convenience of product installation (including the convenience of maintenance) is directly related to the product structure, which is generally not difficult to use than the traditional light source. On the contrary, product life, due to the gap between different products, so from the LED street lamp itself, the life of the lamp system is the most urgent solution.
Third, actively explore innovative business models. The innovative business model has become a trend in the development of the domestic LED street lamp market, and the new business model is directly related to the profitability of the company.
At present, the government direct procurement, contract energy management mode (EMC mode), BT mode, etc. are the basic business models for promoting the implementation of LED streetlight projects in China. Among them, the new roads are basically based on the direct procurement of the government, while the old road reconstruction projects are mainly based on the EMC model.
At present, our company participates in two modes of government direct procurement and contract energy management. The EMC model alone not only has strict requirements on product quality and technical level, but also greatly reduces disorderly competition. It also provides a good guarantee for enterprise collection problems, so some strong companies are very willing to adopt this. Mode. A corporate CEO believes that the EMC model has obvious advantages.
Another LED business owner admits that the EMC model may have potential risks. Although we have strong products, the EMC model may be more risky for us because the size of the enterprise is not large and there is no strong capital base.
However, industry experts believe that from the actual situation of the EMC model operation, there are some successful cases, but also some practical problems, such as poor policy implementation, contract risks, lack of financial support, and the possibility of lower-than-expected earnings. Higher, the name of the operation is not true.
Although the EMC model has brought development opportunities to enterprises, the requirements for the financial strength of enterprises are quite high, and the return period is long, which makes many small and medium-sized enterprises with technology and product strengths discouraged. Therefore, exploring suitable new business models is particularly important for companies and the LED streetlight market.
Fourth, deepen application requirements and improve professional service levels. As a class of products matures, the space for differentiation will become smaller and smaller, as is the case with LED street lights. With the increasingly fierce competition in the LED street lamp market, the differentiation between LED street lamp products has gradually narrowed. For engineering products such as street lamps, price and service are two important factors. Therefore, how to improve the product advantage by service becomes the key to occupying market share.
Chen Bin pointed out that in order to achieve scale application, it must be increased in the application process.
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