Sunshine Lighting's revenue in 2017 exceeded 5 billion LED light sources and lamps reached 4.503 billion

In 2017, the global economy gradually recovered, and the competition in the industry became increasingly fierce. Sunlight lighting closely focused on the company's medium and long-term development strategy, decomposing and implementing the company's business objectives, giving full play to the enthusiasm of all employees and seizing the industry with rapid LED lighting. Opportunities ensure the steady growth of the company's business. At the same time, due to the significant appreciation of the RMB exchange rate and the sharp increase in raw material prices, the net profit for the reporting period did not achieve the annual target.

On the evening of April 16, Sunshine Lighting (600261) released its 2017 performance report. According to the report, in 2017, Sunshine Lighting achieved operating income of 5.038 billion yuan, a year-on-year increase of 14.68%; net profit attributable to shareholders of listed companies was 401 million yuan, down 11.31% year-on-year.

During the reporting period, LED light source and lighting products revenue was 4.503 billion yuan, up 22.58% year-on-year, sales volume was 374 million pieces (sets), up 39.03% year-on-year; energy-saving lamp light source and lighting products revenue was 490 million yuan, down 25.53% year-on-year, sales volume 0.73 100 million (sets), a year-on-year decrease of 12.05%.

Sunlight Lighting's main business is the development, production and sales of lighting appliances. The main products are green lighting products for general lighting, including LED lighting products, integrated electronic energy-saving lamps, T5 high-power fluorescent lamps and supporting lamps. General Lighting, also known as general lighting or general lighting, is a type of lighting product suitable for commercial, home and other non-specific industries.

Looking back at 2017, Sunlight has done a lot of hard work to ensure a steady growth in performance. details as follows:

01

In the third year of operation of the small accounting unit, the management team of each subsidiary fully assumes the responsibility to operate the enterprise in a way closer to the characteristics of each market, and develops operational and control schemes that are more suitable for each market. Grade

Among them, Zhejiang Meijia and Xiamen Sunshine continued to plow in the existing business model on the one hand, and on the other hand, they sought opportunities to acquire overseas high-quality lighting enterprises to make up for their weakness in the overseas channel field. In the report period, they invested in Novo Investment. (Denmark) and Dole Lighting (Canada). In addition, Anhui Sunshine actively seeks change in recent years, and its income continues to grow at a high rate.

02

The proportion of the company's lighting business continues to rise, and has formed the main lighting categories such as downlights, flat lights, ceiling lamps, filament lamps, and bracket lights.

Among them, the monthly shipment of downlights can reach more than 1 million sets, and the monthly shipment of filament lamps can reach more than 3 million. Projects such as floodlights, work lights, ceiling lights, street lights, etc. have a basic business structure, and competitiveness has begun to emerge.

03

Pay attention to brand competition and enhance corporate value

During the reporting period, each subsidiary set up a Sun Company/Business Unit to increase market input and refine channel construction. It is reported that Sunshine Lighting has increased its brand investment and channel construction in the domestic market. During the reporting period, domestic sales revenue increased by 31.17%. The overseas market relies on sales companies such as the United States, Belgium, Germany, France, and Australia to expand its retail and engineering businesses.

04

New product sales ratio has increased, and smart lighting products are mass-produced.

During the reporting period, Sunlight Lighting increased the development of new products and clarified the proportion of new products in sales revenue. One of the most imaginative things about lighting in the future is intelligent IOT, the Internet of Everything. In 2017, the company's intelligent lighting products have begun mass production. For the first time, 100,000 sets of light source orders and tens of thousands of smart lighting orders for individual customers have been completed. Anhui Sunshine and Tencent, Jingdong and Tmall maintain relatively good pre-communication. Push into the product.

05

Increased automation efficiency

During the reporting period, the company has invested more than 10 semi-automated production lines in bulb automation. In the process of stamping and electric welding, the use of robots and robots has been increased, and initial attempts have been made in the application of painting robots and automated handling vehicles, from traditional manufacturing to intelligent manufacturing.

Nowadays, LED lighting products have begun to penetrate in the domestic market. Traditional lighting companies have entered the LED lighting field with years of brand awareness and channel advantages, and launched with domestic emerging LED application companies with good technology research and development capabilities and product innovation capabilities. Intense competition.

Under this background, Sunshine Lighting will be guided by market development, technology innovation as the driving force, brand management as the core, energy-saving and environmental protection lighting appliances as the mainstream products, and vigorously develop the main business of lighting, becoming the leading domestic and world-class lighting system. Integrated solution provider. To this end, Sunshine Lighting has also completed a detailed business plan for 2018:

01

Accelerate product innovation

All work to change the pattern needs product innovation to support, and Sunlight Lighting will increase investment in innovation, including innovation in product design principles, material innovation, and intelligent lighting combined with innovation.

02

Focus on market model innovation

With the increasing complexity of competitors, the market competition pattern is changing. In order to avoid the risk of market sales model and reduce customer risk, Sun Lighting will continue to invest in the domestic market and expand its market share as soon as possible. Overseas companies have accelerated their brand business through two models of self-owned brand strength and capital mergers and acquisitions.

03

Strengthen cost control

As material prices continue to rise, Sunshine Lighting will strive to maintain and expand its cost leadership.

04

Strengthen risk control

The main person in charge of Sun Company requested to strengthen awareness and capacity building, and set up a systematic approach from the system and work flow to find a regulatory method that is consistent with Sun's growth path.

05

Strengthen human resources construction

As more young middle managers enter the decision-making level of the subsidiaries, the company will attach importance to personnel capacity building, paying attention to the training and promotion of basic personnel, so that the structure and capabilities of managers at all levels of the company will be greatly improved and their core competitiveness will be enhanced.

06

Continue to advance informationization

Formulate a comprehensive plan with clear thinking and strong implementation, complete MES, build a system from designing PLM to producing MES, supply chain SCM, and financial ERP full information chain, and fully link with HR performance evaluation system to complete from person to person. Then engage in the closed loop of people.