Taiwan factory Chengjia alliance family convenience store to light LED business opportunities

Taiwan LED bulb manufacturer Chengjia announced that it has cooperated with the family convenience store to sell its own brand "QBAS" LED bulb through its channel. The company's revenue for the first half of the year was 127 million yuan, which has significantly exceeded last year's full-year revenue. General Manager Wu Jinru said that through cooperation with large-scale distributors, the sales volume in the second half will be multiplied in the first half of the year.

Wu Jinru said that the demand for LED bulbs in Taiwan is about 12 million a year, and the major manufacturers will have a penetration rate of 30 to 40%, which is 3.6 million LEDs, driven by price wars and promotions. Bulbs, plus half a year of sales have exceeded 1 million, in the second half of the year due to capacity increase and fermentation of the shelves, the monthly sales target in Taiwan will be 200,000, the annual sales of 2.2 million, the equivalent of 360 Ten thousand LED bulbs have a market share of over 50%.

Chengjia's 8 watt LED bulb sold in the whole family is priced at 249 yuan, which is cheaper than the price of 349 yuan and the price of 299 yuan. The price is the best in the industry, due to the company's power supply, The materials are fully self-finished to the full range of safety regulations. The company's existing 8 production lines in Hsinchu Bade Road are fully filled, and 60% to 70% of the orders are outsourced by the cooperative factory.

Cheng Jia said that the production capacity in August has increased from 300,000 to 300,000 in July. After the completion of the full conversion of the automated production line, the production capacity can be increased by a factor of 210,000. After the output is enlarged, the satellite factory's OEM price is naturally reduced. In addition to creating a price advantage, it naturally boosted the company's product gross profit.