TY 绨 printed light luxury ladies brand Hangzhou Fengqi store opened deconstruction light luxury fashion

The pace of life keeps flowing and the rhythm of fashion increases.

On January 8, the high-end luxury luxury brand TY (Shouyin) of the Sinawitz Fashion (Group) Company opened its doors in Hangzhou Fengqi. Big name strikes, deconstruct elegant for you!

TY is another forward-looking fashion brand created by Sinavez Garments (Group) Company. Its main consumer groups are large-scale high-end socialite and social elite women. They are pursuing the combination of profile and physical structure. , While embodying femininity and achieving fashion, it gives people a comfortable wearing experience.

TY brand craftsmanship

The fashion master Yohji Yamamoto once said, “The clothes are the last handicraft industry. We must use our fingertips to weave the culture. If our fingertips are not cultured, the clothes that come out of them will not be distributed.”

Designer Eric Tibusch measures his customers

Every garment of TY needs to spend hundreds of hours polishing and refining from designing to making, so it will not be forgotten after the simple popularity of ordinary garments. After the test of time, it is still fresh.

The premium sense of clothing is the point-and-finish mood. Gentle and sleek, French-style cutting blends oriental rhyme with a perfect outline of the woman. Eric Tibusch, the design director, uses exquisite craftsmanship to blend the oriental charm with the Western silhouette.

When you walk into TY, you will find that ingenuity and high distance are not far away. They may not all be in the old workshops in Europe. It is on our side.

Light luxury market outlook

As we all know, China is already the world's largest luxury goods market, behind which there is a vast "ultra-luxury consumer group."

Compared with the traditional luxury consumer groups, the extravagant people are more extensive and more rational. On the one hand, light and extravagant cost-effective, so that people do not have to wait until they are rich enough to buy, more white-collar middle-class can also be moderate consumption; the other hand, from the past small-scale "rear luxury" to the current luxury, consumption It is no longer for the purpose of showing identity and showing off people, but for satisfying oneself and wearing for oneself.

This point, from the day of the opening of the TY (Seal) Fengqi store, the sales performance of up to 648,059 yuan is evident. However, in addition to the vast market, TY is also confronted with a group of consumers who emphasize personalities and quality. The key to attracting customers and creating brands is TY.

In TY's view, the concept of light luxury is not only the accumulation of scarce resources, but also its unique brand DNA. Creating a sense of luxury is just like building a city. Bricks and tiles, the ultimate construction is only their own aesthetic world.

The light luxury sense that TY wants to convey is not to turn women into a kind of decoration, to wear sophisticated and gorgeous clothes, and then to stay there quietly to be the scenery in the eyes of others, but to hope that the wearer can find it. And enlarge the style that belongs to oneself, let TY's clothing become the symbol that the urban woman pays attention to the quality, yearning for the beautiful road, indispensable symbol.

“Light and luxurious, slow and elegant” captures the hearts of urban elites with leisurely luxury and elegance. They are able to understand the needs of Chinese women and present high-quality life through craftsmanship and innovation. This is exactly what the TY brand has to offer. Righteousness.

What does a pure woman look like and how does a light and extravagant life behave? When you one day meets TY, you get the answer.