Xin Mingfeng's second venture: Jiansen became the LED power supply "anti-light expert"

With the continuous subdivision of the market, the price pressure from the domestic and downstream lighting application market will continue to increase or even increase, resulting in the continuous decline in the price of LED drive power products in the past few years. Especially the homogenized products are caught in the price war. If you can't be the first brand in the market, then create a new market segment to be the first. The market segment is the king's law, and it is already one of the ways for companies in the competitive industry to break through. Focusing on the development and sales of LED constant current outdoor high-power power, Jiansen Technology hopes to establish its own competitive advantage in an extremely segmented market. Xin Mingfeng, chairman of Jiansen Technology, Xin Mingfeng's second venture, the opportunity to step into the LED door, initially chose to start from the package, the second venture directly aimed at the high-power outdoor power market. Xin Mingfeng tells Gaogong LED about his LED career. In the early days, the technical maturity of outdoor high-power drive power products was not enough. In the field of outdoor lighting, it has not been widely recognized by the market, and it is in a state of being applauded. But Xin Mingfeng believes that the high-power outdoor power market has certain professional difficulties. Therefore, as early as 2010, we began to pay close attention to this field. In 2011, Xin Mingfeng finally couldn't help but set up Jiansen Technology Co., Ltd. (hereinafter referred to as Jiansen Technology), focusing on the research, development, manufacturing and sales of outdoor high-power power. With the gradual penetration of the LED lighting industry, the LED power supply market has also expanded rapidly. On the one hand, traditional power supply manufacturers have launched LED power products, on the other hand, many entrepreneurial companies have also been established. The power supply technology is not yet mature, the relevant standards are not perfect, and the market is chaotic. After entering 2013, Jiansen Technology will devote all its energy to the lightning protection and surge protection of outdoor power supply. At present, the outdoor power market is mixed and has not yet formed a complete and unified standard. Xin Mingfeng said that Jiansen Technology has been dedicated to R&D and production of LED-driven outdoor lightning protection power sources for 7 years, and now has a certain market share. Lightning protection is a customary customary term that translates into a power supply requirement that means that the power supply must have an anti-surge impact. Our ultimate goal is to be the most stable outdoor lightning protection power supply product, and to build Jiansen Technology into an international famous brand outdoor power supply enterprise belonging to China, and become a real anti-ray expert. Xin Mingfeng said with confidence. 7 years of precipitation, the undead lamp is the last word! The real rapid growth of the LED street lamp market is not long, probably about three or five years. Therefore, many LED industry engineers have less experience, directly ignoring the lightning protection and surge protection design of high-power outdoor power supply; in addition, lightning protection and surge resistance have not been really taken seriously by power companies, resulting in many LEDs in the past few years. There are large dead lights in the street lights. At present, outdoor power supply manufacturers are uneven, and several brand power companies are not focused on outdoor street lamp driving power. Many customers mistakenly believe that large companies are good products, leading to confusion. Xin Mingfeng believes that the development of new standards in the industry segmentation market can solve the urgent need. In the eyes of the industry, the design principles of each outdoor drive power supply are the same, the focus is still to see the details. Jiansen Technology realized the importance of lightning protection for street lamps and focused its design on lightning protection against surges. In fact, lightning protection is a traditional mature technology, but it has been ignored by many people. Outdoor lighting is based on its demanding environment. The driving power supply must be designed with a focus on issues such as water resistance, high temperature, low temperature, lightning strikes and other factors. For outdoor LED lighting drive power, the use environment determines that lightning protection is an important indicator to measure its performance. In fact, the LED street light itself is a lightning rod. Xin Mingfeng said that the street lights that were directly hit by lightning could not be prevented, but if the lightning protection function of the power supply is done well, the number of damage to the surrounding street lamps can be reduced. As we all know, the price is very good, and the domestic manufacturers are very sensitive to the cost. In order to save a small part of the cost, the engineering maintenance, repair and replacement costs are neglected. If the lightning protection against surge is done well, even if the transient surge impact does not damage the device, it may interfere with the normal operation of the program, and thus issue a wrong command, so that the power supply cannot work as expected. Jiansen Technology is to maximize the lightning protection and surge resistance of the power supply and reduce the risks encountered by customers during use. Although the cost will increase relatively, it is within the acceptable range of the customer. Establishing a user's word of mouth = winning the market As the saying goes, the gold cup silver cup is not as good as the common people's reputation, the gold award silver award is not as good as the people's praise. The same is true for power supply. Only a good reputation without a dead light can gain more market share. We only do constant current outdoor power supply and insist on taking the high-end route. Xin Mingfeng proposed that high-power outdoor power supply pursues high reliability and high stability, and Jiansen Technology has added lightning protection requirements on this basis. Therefore, suppliers will be strictly selected, and the first-line brand of raw materials will be used to strive to standardize the products. It is undeniable that Jiansen Technology is extremely sensitive to the market and can keep up with the development of market demand. Of course, the concept of lightning protection has never changed. In order to comply with the general needs of customers, the integrated lightning protection and surge protection design must be done by Jiansen Technology. In addition, according to the special requirements of some customers, independent lightning protection settings will also be done. At present, Jiansen Technology has opened the outdoor power market in East China and South China, and with the product warranty period of up to 5 years, the protection of a light source will buy you a lamp, and won the praise of customers. In the future, Jiansen Technology hopes to create a new standard in the industry and to be the most stable outdoor lightning protection drive power source to fill the standard blank of the market segment of street lamp power supply. Xin Mingfeng finally mentioned.

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