Zhen Mingli own brand LED light products listed in Taiwan

LED lighting manufacturer Zhen Mingli (911868) own brand Neo-Neon LED lights, will be listed in the Taiwan market including Tellus B&Q, BEST Electric (BEST), Shangxin Lianqing 3C, etc. The company will launch a series of indoor/outdoor Lighting Products.

For the layout of its own brand LED lights, Zhen Mingli will use its own stores and general retail channels.

The way of business cooperation is carried out. Since July this year, Zhen Mingli has been actively expanding stores in mainland China, and recently found suitable locations in Taipei, Taichung, Kaohsiung and other places.

As for retail channels, Zhen Mingli will focus on indoor 7W and 9W bulbs, as well as 5W cup lights and 10W LED aluminum-titanium four-segment One Touch touch table lamps in the mainland and Taiwan markets. Zhen Mingli said that the lighting appliance market has strong acceptance of LEDs, and the company will continue to strengthen its sales force in physical channels in the future.

Fan Minghong, chairman of Zhenmingli, said that because the company has the ability to integrate LEDs upstream and downstream, it is expected that the retail price of its own brand LED products will be the lowest price in the entrepreneurial world, further expanding the lighting penetration rate of LEDs.